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Case Study: Horse Property

Key objective was to become the number one online resource for horse property sales and related services in Australia – develop a professional horse property search portal, servicing buyers, sellers and agents with detailed information and search capabilities, and business directory. Being a niche market the benefits of HP – will have a highly targeted audience that can be very narrowly targeted if the site and advertising system is structured well and of course this means more $ from advertisers. Now it is easy to get carried away with impressive features on websites, but for most projects, getting the simple things right will provide the greatest return on investment.

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