Datanova can help you grow and thrive in a digital world. We offer simple solutions that allow you to maximise your business and easily sell your products online. Once the new ecommerce solution is established you will be able to manage it all yourself.
We use powerful development platforms that are highly adaptive and are perfect for custom functionality as we understand that no business is the same.
Our custom ecommerce solutions can be integrated with a range of external solutions such as PayPal, banking custom payment gateways, social integrations, accounting software integrations, shipping integrations and analytics integrations.
E-commerce Platforms we can help you with.
Our strategy for achieving the desired result can be broken into four parts:
Website Design and Development: First, we’ll develop your website by conducting research into the client’s industry and target market with the aim of understanding what works and determining how it can it be applied in meeting your needs. We then develop the website based on the requirements, our understanding of the industry and our evaluation of the target customer’s modus operandi.
Search Engine optimisation: Upon successful design and development of the website, we’ll move to the next stage which involves promoting the website by employing search engine optimisation tactics, with a large focus on organic search results and content marketing, considering Google’s “status quo”.
Results Measurement: With the attainment of Google’s first page on popular keywords relevant to the client’s product or services and exponential growth in traffic, we’ll then move on to the third stage which involves measuring the website’s performance by using Google Analytics, heat maps and other efficient website monitoring tools. We generally measure bounce rates, website traffic, websites visitor’s geographical location, and most importantly, conversion rate.
Fine Tuning: Upon results measurements, we’ll then fine-tune the website in order to improve results. We determine what to fine-tune by analysing data obtained from the previous stage. Fine-tuning can range from changing the order of the website’s menu items to changing font sizes.