Business Management: Online Communication towards social CRM

Intensive consumer participation on social media has raised new challenges in terms of reputation management and CRM. We tackle the issue of online reputation management in the era of social media. It explores the practices of Social Media managers using a qualitative research methodology based mainly on online observation. It is not merely a case […]

| Posted in Business Communication Systems, Business Intelligence, Cloud, CRM, CRM 2.0, Database, Social CRM, Social Media
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
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Aged Care: Social Network Platforms Service Support

Aged Care Social Network Platforms Service Support: Most developed countries currently face a demographic change towards an ageing society. In this respect, the so-called transition age between 60 and 75 is crucial for individual health and wellbeing, since it usually is connected with the transition from work life to retirement. This leads to a fundamental […]

| Posted in Aged Care, News, Social Media, Trends
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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Healthcare: CRM 2.0 within E-Health

CRM 2.0 within E-Health Systems: Towards Achieving Health Literacy & Customer Satisfaction. The term e-health is an emerging field as the intersection of healthcare, Information Communication Technology, and business process, referring to health services and information delivered or enhanced through the Internet and related technologies. In a broader sense, the term characterises not only a […]

| Posted in Aged Care, CRM, CRM 2.0, Database, NDIS Social CRM, Service Management Processes, Social CRM, Social Media, The National Disability Insurance Scheme, Trends
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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Define Social Commerce

What is Social Commerce? Define Social Commerce. Social commerce is the next step in the evolution of eCommerce. Social commerce can be briefly described as commerce activities mediated by social media. In social commerce, people do commerce or intentionally explore commerce opportunities by participating and/or engaging in a collaborative online environment. As a relatively new […]

| Posted in CRM, Mobile Marketing Info, Social CRM, Social Media, Trends
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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Aged Care NDIS Case Database Management & CRM 2.0

How to implement Aged Care NDIS Case Database Management & CRM 2.0 as a strategy for managing interactions and communication with patients/participants/clients which involves using Information and Communication Technology to organise, automate, and coordinate business processes. CRM with the Web technology provides Community Service and Healthcare Providers the ability to broaden service beyond its usual […]

| Posted in Business Communication Systems, Business Intelligence, Cloud, CRM, CXM, Database, Mobile, NDIS Social CRM, Service Management Processes, Social CRM, Social Media, Trends, Web Development
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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How to implement a Marketing 2.0 Model

How to implement a Marketing 2.0 Model combines traditional marketing techniques with Web 2.0 and other social media elements. By using your website, blog, social network(s), and email marketing to create a conversation between your company, customers, and prospects, Marking 2.0 allows you to extend your marketing reach beyond that of traditional marketing methods. Combining […]

| Posted in Business Communication Systems, Database, Mobile Marketing Info, News, Social Media
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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Social media marketing CRM to social CRM Strategy

Social media marketing CRM to social CRM Strategy Social media is a must for an organisation to remain competitive on the market. Social Media is a tool to manage relationships with customers and keep them closer. The use of social media marketing represents a strong factor in developing a CRM strategy. CRM considers the client […]

| Posted in Business Communication Systems, Cloud, CRM, Social CRM, Social Media, Trends
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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Mobile social media: New element of digital marketing

Mobile social media: The new hybrid element of digital marketing communications It is difficult to imagine our lives without mobile phones. According to a the ABS.gov.au Household Use of Information Technology Australia in 2014-15, “Australians on an average own 3 digital devices and ownership of many digital, mobile and connected devices has reached critical mass. […]

| Posted in Business Communication Systems, Mobile, Mobile Marketing Info, News, Social CRM, Social Media
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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Gamification marketing campaigns

Gamification marketing campaigns: What is gamification?
 Experts seem to agree that gamification relates to the use of game design in non-game environments. In the past few years, gamification concepts have been successfully applied to a variety of fields such as consumer products, education, idea competitions, citizen science and marketing. Goals of these applications include increasing […]

| Posted in Cloud, News, Social CRM, Social Media, Trends
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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SMEs Best practice social marketing strategy

SMEs Best practice social marketing strategy The internet has created many new ways businesses can reach consumers. These include online marketing tools such as blogs, podcasts and social media. Businesses can overcome geographical barriers and interact with consumers through online communities and social networks. Academics analysed the best practices related to the use of social […]

| Posted in News, Social Media, Trends
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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