CRM as a marketing attitude Thanks to information technology and network development, e-business has become a new economic mode and has evolved to play an important role in people’s daily lives. This is especially evident with the rise of online shopping – more and more consumers are searching for information and ordering goods online. The […]
Gamification
An emerging business practice, gamification is going mainstream to enable and transform social business initiatives across companies. Gamification and Social initiatives together help to increase the engagement level of knowledge worker and ranging from customer service and support to communities and collaboration. Learn about what it is, how it works, and the benefits it can offer.
An emerging business practice, gamification is going mainstream to enable and transform social business initiatives across companies. Gamification and Social initiatives together help to increase the engagement level of knowledge worker and ranging from customer service and support to communities and collaboration. Learn about what it is, how it works, and the benefits it can offer.
Gamification marketing campaigns
Gamification marketing campaigns: What is gamification? Experts seem to agree that gamification relates to the use of game design in non-game environments. In the past few years, gamification concepts have been successfully applied to a variety of fields such as consumer products, education, idea competitions, citizen science and marketing. Goals of these applications include increasing […]
Mobile game-based learning system
A mobile game-based learning system for improving learning achievements (m-learning) In the past decade, the mobile phone industry and development of the mobile internet has been explosive. Mobile phones have become powerful mini computers and allows to develop a effective mobile game-based learning system. Thanks to user interaction with these ubiquitous devices and their use […]
Effective CRM systems: A marketing attitude
CRM as a marketing attitude Effective CRM systems, or customer relationship management, relates to the aspects of exchange that a business has with its customers. But CRM isn’t just a piece of software – it covers all aspects of an organisation which has a relationship with the customer. CRM examines how a business works with […]
Gamification CRM Case Management Australian Non-Profit Market
Game on: Gamification CRM Case Management in the Australian Non-Profit Market We examine Gamification, Customer relationship management and Case Management as a communication and customer engagement tool for non-profit organisations in Australia. Building on the findings of consumer research regarding brand recall and associations, as well as the psychology of gaming, we identify processes through […]
Social cloud statistics Australia
Social cloud statistics Australia and how Australian people and businesses are using social media. Article inspired by the 2015 edition of the Sensis Social Media Report and we added all relevant links at the end of the article with the link to download the full report. Australians continue to embrace technology through use of internet […]
Gamification Social CRM Defined
Gamification Social CRM defined focus for Australian Community Service Providers or anyone interested in Gamification. Gamification is a business strategy which applies game design techniques and uses techniques in a non-gaming context to engage employees and clients. Gamification the latest trend by several experts allows you to analyse, change behaviours and develop skills to drive […]