One practical opportunity? FAIR SPLITTING, and the use of new forms of real-time tools and data to help consumers seamlessly share costs. And not just for products, but services and experiences, too.

Need more data to convince your boss/client? A recent study found that 45% of Millennials in the US & UK would like to use their mobiles to split bills with friends.

2015 will (finally!) be the year when mobile payment platforms become commonplace. Starbucks now processes 7 million mobile payments a week in the US. By 2017, there are forecast to be 450 mobile payment users, up from 245 million at the end of 2013 (Juniper Research, June 2014).

Your challenge for 2015: turn the moment of payment into a moment of pleasure for your customers.

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Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
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