Mobile Marketing

What is mobile marketing and learn about it

In a nutshell mobile marketing is on a mobile device, such as Android, iPads, iPhones, Tablets, Windows phone, laptops, etc. And any marketing activity operated through a network to which we the consumer is connected using a personal mobile device.

Another example to describe mobile marketing is that it is the use of the mobile medium as a means of marketing advisement and it’s message can communicate promotional or advertising messages through wireless networks communication of any kind.

Or perhaps this more specific definition of using interactive wireless media to provide clients or customers with time and location sensitive, personalised information that promotes meaning, concepts, services and viewpoints, thereby generating information and value for all of us.

The world now has nearly as many cell phone subscriptions as inhabitants. According to U.N. Telecom Agency report, the world has about 6 billion cell phone subscribers. Quite impressive if you ask me.
 If your business is not already taking advantage of this trend, it is time you start. With 91% of people keeping their phone within 3 feet of themselves, 24 hours a day, 365 days per year, imagine what that can do for your business!

This presentation explains what mobile marketing exactly is, why mobile marketing matters and how you can deliver value to your customers.

Caroline
Project & Services Manager at Datanova
The key to success is not focusing on the pot of gold, but the next step in the process. It's all about execution! I have over three years hands on experience in web development, from initial hand drawn concept to launch and ongoing development. I have a strong understanding of mobile and web UI, cross browser compatibility, web accessibility and general web functions and standards.
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