Why GMB is important for NDIS Service Providers
Google My Business (GMB) is one of the most important search engine marketing tools available for NDIS Service Providers – and nonprofits. If you’re not familiar with the term, Google My Business is what is used to setup, verify, and update the information Google shows in local search results and Google Maps.
Keywords: Google My Business, GMB, NDIS Service Providers, SEO, quality data, customer relationship management, participant engagement, NDIS, My Aged Care.
A Google Business Listing (or Google My Business page) is essential for all brick and mortar businesses looking to be found in a search result on Google. Creating a Google My Business page will add NDIS Service Provider business information to Google search results, Google Maps and Google Plus. Since Google local results are the first search results you see below-paid results (Paid Per Click Ads), that makes this online real estate even more valuable.
It’s important to make sure your listing stands out from the competition. Our aim is to make sure every Google business listing is optimised and will take advantage of every possible feature to help your listing shine brighter than the rest!
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It doesn’t matter if clients, participants, families and businesses search for your business, Google My Business can return a customisable listing to go along with other search results. Information like location, store hours and reviews is available right from Google’s search engine results page, giving users a more direct line to your business and eliminating potential barriers to engagement.
Google My Business isn’t a completely new product so much as an improved method to manage your organisation within the Google world, if it achieves the objectives that it aims for it will provide you with easier to manage online profiles to communicate and connect with donors. For a brief overview or to get started please visit the main Google My Business site and for detailed FAQs, they’ve set up a great resource here.
Attract new customers with your free Google listing.
Your listing appears right when people are searching for your business or businesses like yours on Google Search or Maps. Google My Business makes it easy to create and update your listing—so you can stand out, and bring customers in.
Respond and Engage
Don’t forget to use your webpage to promote and drive engagement with those clicking on the website link to your Google listing. Or link to Facebook if that is the preferred channel for your audience. Social Media is, after all, a social environment and in my mind, the biggest goal should be donor engagement – allowing your audience to get first-hand information from your organisation about what’s new and exciting and how they can help. Encourage your audience to tell others about their experience at your most recent fundraising event, or share stories about how your nonprofit has helped them or people they know.
Displaying our ready-made interaction reports in your physical locations is a great way to showcase your success and build your customers’ and employees’ trust. It shows that you listen and inspires your clients and staff to help you improve your service every day.
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