Data mining is a powerful, new and emerging technology with great potential in information system. It can be best defined as the automated process of extracting useful knowledge and information including, patterns, associations, trees, changes, trends, anomalies and significant structures from large or complex data sets that are not classified like the My Aged Care […]
cloud crm
Managing customers: CRM measure Service Quality
The concept of customer relationship management is gaining attraction in companies across the world. Because businesses have come to terms with the opportunities inherent in the adoption and implementation of CRM initiative. CRM measure Service Quality with the establishment of divisions such as: customer experience, customer complaint, customer relations, customer value and advancement respectively, it […]
Business Management: Online Communication towards social CRM
Intensive consumer participation on social media has raised new challenges in terms of reputation management and CRM. We tackle the issue of online reputation management in the era of social media. It explores the practices of Social Media managers using a qualitative research methodology based mainly on online observation. It is not merely a case […]
Difference between CRM and e-CRM
Today the internet is a significant economic and social force and has brought more than just technological change to business world. The internet has changed the traditional business model of organisation and forced organisation to embrace operational changes. Difference between CRM and e-CRM is that e-CRM refers to electronic customer relationship management or simpler CRM […]
Organisational factors: CRM software solutions for business
CRM software solutions for business In the past, the prevailing wisdom was that business success simply meant gaining and keeping customers. But the world has changed, with structural innovations, increasingly demanding and differentiated consumers and previously unforeseen competition creating a new paradigm of long-term relationship retention. Businesses are looking to CRM software solutions to cope […]