Intensive consumer participation on social media has raised new challenges in terms of reputation management and CRM. We tackle the issue of online reputation management in the era of social media. It explores the practices of Social Media managers using a qualitative research methodology based mainly on online observation. It is not merely a case […]
social crm
articles and blog posts about social crm scrm focus on opportunities by sales and customer service. factors that drive social CRM adoption and different implications of social CRM adoption for performance outcomes.
articles and blog posts about social crm scrm focus on opportunities by sales and customer service. factors that drive social CRM adoption and different implications of social CRM adoption for performance outcomes.
Healthcare: CRM 2.0 within E-Health
CRM 2.0 within E-Health Systems: Towards Achieving Health Literacy & Customer Satisfaction. The term e-health is an emerging field as the intersection of healthcare, Information Communication Technology, and business process, referring to health services and information delivered or enhanced through the Internet and related technologies. In a broader sense, the term characterises not only a […]
Define Social Commerce
What is Social Commerce? Define Social Commerce. Social commerce is the next step in the evolution of eCommerce. Social commerce can be briefly described as commerce activities mediated by social media. In social commerce, people do commerce or intentionally explore commerce opportunities by participating and/or engaging in a collaborative online environment. As a relatively new […]
Aged Care NDIS Case Database Management & CRM 2.0
How to implement Aged Care NDIS Case Database Management & CRM 2.0 as a strategy for managing interactions and communication with patients/participants/clients which involves using Information and Communication Technology to organise, automate, and coordinate business processes. CRM with the Web technology provides Community Service and Healthcare Providers the ability to broaden service beyond its usual […]
How to implement a Marketing 2.0 Model
How to implement a Marketing 2.0 Model combines traditional marketing techniques with Web 2.0 and other social media elements. By using your website, blog, social network(s), and email marketing to create a conversation between your company, customers, and prospects, Marking 2.0 allows you to extend your marketing reach beyond that of traditional marketing methods. Combining […]
Social media marketing CRM to social CRM Strategy
Social media marketing CRM to social CRM Strategy Social media is a must for an organisation to remain competitive on the market. Social Media is a tool to manage relationships with customers and keep them closer. The use of social media marketing represents a strong factor in developing a CRM strategy. CRM considers the client […]
Search engine marketing and business performance
CRM as a marketing attitude Thanks to information technology and network development, e-business has become a new economic mode and has evolved to play an important role in people’s daily lives. This is especially evident with the rise of online shopping – more and more consumers are searching for information and ordering goods online. The […]
Gamification marketing campaigns
Gamification marketing campaigns: What is gamification? Experts seem to agree that gamification relates to the use of game design in non-game environments. In the past few years, gamification concepts have been successfully applied to a variety of fields such as consumer products, education, idea competitions, citizen science and marketing. Goals of these applications include increasing […]
Mobile CRM: Business benefits mobile marketing
Mobile CRM: Business benefits mobile marketing The use of mobile phones in Australia represents an outstanding business opportunity. Almost 80% of Australians surveyed have one, an increase of nearly 10% on last year. There are roughly 15 million smartphones in use in Australia and that doesn’t include the millions of used devices stashed in drawers, […]
Effective CRM systems: A marketing attitude
CRM as a marketing attitude Effective CRM systems, or customer relationship management, relates to the aspects of exchange that a business has with its customers. But CRM isn’t just a piece of software – it covers all aspects of an organisation which has a relationship with the customer. CRM examines how a business works with […]