Business Management: Online Communication towards social CRM

Intensive consumer participation on social media has raised new challenges in terms of reputation management and CRM. We tackle the issue of online reputation management in the era of social media. It explores the practices of Social Media managers using a qualitative research methodology based mainly on online observation. It is not merely a case […]

| Posted in Business Communication Systems, Business Intelligence, Cloud, CRM, CRM 2.0, Database, Social CRM, Social Media
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
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Healthcare: CRM 2.0 within E-Health

CRM 2.0 within E-Health Systems: Towards Achieving Health Literacy & Customer Satisfaction. The term e-health is an emerging field as the intersection of healthcare, Information Communication Technology, and business process, referring to health services and information delivered or enhanced through the Internet and related technologies. In a broader sense, the term characterises not only a […]

| Posted in Aged Care, CRM, CRM 2.0, Database, NDIS Social CRM, Service Management Processes, Social CRM, Social Media, The National Disability Insurance Scheme, Trends
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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Define Social Commerce

What is Social Commerce? Define Social Commerce. Social commerce is the next step in the evolution of eCommerce. Social commerce can be briefly described as commerce activities mediated by social media. In social commerce, people do commerce or intentionally explore commerce opportunities by participating and/or engaging in a collaborative online environment. As a relatively new […]

| Posted in CRM, Mobile Marketing Info, Social CRM, Social Media, Trends
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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Aged Care NDIS Case Database Management & CRM 2.0

How to implement Aged Care NDIS Case Database Management & CRM 2.0 as a strategy for managing interactions and communication with patients/participants/clients which involves using Information and Communication Technology to organise, automate, and coordinate business processes. CRM with the Web technology provides Community Service and Healthcare Providers the ability to broaden service beyond its usual […]

| Posted in Business Communication Systems, Business Intelligence, Cloud, CRM, CXM, Database, Mobile, NDIS Social CRM, Service Management Processes, Social CRM, Social Media, Trends, Web Development
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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How to implement a Marketing 2.0 Model

How to implement a Marketing 2.0 Model combines traditional marketing techniques with Web 2.0 and other social media elements. By using your website, blog, social network(s), and email marketing to create a conversation between your company, customers, and prospects, Marking 2.0 allows you to extend your marketing reach beyond that of traditional marketing methods. Combining […]

| Posted in Business Communication Systems, Database, Mobile Marketing Info, News, Social Media
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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Social media marketing CRM to social CRM Strategy

Social media marketing CRM to social CRM Strategy Social media is a must for an organisation to remain competitive on the market. Social Media is a tool to manage relationships with customers and keep them closer. The use of social media marketing represents a strong factor in developing a CRM strategy. CRM considers the client […]

| Posted in Business Communication Systems, Cloud, CRM, Social CRM, Social Media, Trends
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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Search engine marketing and business performance

CRM as a marketing attitude Thanks to information technology and network development, e-business has become a new economic mode and has evolved to play an important role in people’s daily lives. This is especially evident with the rise of online shopping – more and more consumers are searching for information and ordering goods online. The […]

| Posted in Cloud, CRM, NDIS Social CRM, News, Social CRM, Trends
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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Gamification marketing campaigns

Gamification marketing campaigns: What is gamification?
 Experts seem to agree that gamification relates to the use of game design in non-game environments. In the past few years, gamification concepts have been successfully applied to a variety of fields such as consumer products, education, idea competitions, citizen science and marketing. Goals of these applications include increasing […]

| Posted in Cloud, News, Social CRM, Social Media, Trends
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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Mobile CRM: Business benefits mobile marketing

Mobile CRM: Business benefits mobile marketing The use of mobile phones in Australia represents an outstanding business opportunity. Almost 80% of Australians surveyed have one, an increase of nearly 10% on last year. There are roughly 15 million smartphones in use in Australia and that doesn’t include the millions of used devices stashed in drawers, […]

| Posted in Big Data, Business Communication Systems, Business Intelligence, Mobile Marketing Info, News, Social CRM, Trends
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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Effective CRM systems: A marketing attitude

CRM as a marketing attitude Effective CRM systems, or customer relationship management, relates to the aspects of exchange that a business has with its customers. But CRM isn’t just a piece of software – it covers all aspects of an organisation which has a relationship with the customer. CRM examines how a business works with […]

| Posted in Cloud, CRM, NDIS Social CRM, News, Social CRM, Trends
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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