Content Marketing Archives

How to implement a Marketing 2.0 Model

April 6, 2021October 24, 2016 by Christian Krauter

How to implement a Marketing 2.0 Model combines traditional marketing techniques with Web 2.0 and other social media elements. By using your website, blog, social network(s), and email marketing to create a conversation between your company, customers, and prospects, Marking 2.0 allows you to extend your marketing reach beyond that of traditional marketing methods. Combining ...

Social media marketing CRM to social CRM Strategy

April 6, 2021October 7, 2016 by Christian Krauter

Social media marketing CRM to social CRM Strategy Social media is a must for an organisation to remain competitive on the market. Social Media is a tool to manage relationships with customers and keep them closer. The use of social media marketing represents a strong factor in developing a CRM strategy. CRM considers the client ...

Mobile social media: New element of digital marketing

April 6, 2021September 26, 2016 by Christian Krauter

Mobile social media: The new hybrid element of digital marketing communications It is difficult to imagine our lives without mobile phones. According to a the ABS.gov.au Household Use of Information Technology Australia in 2014-15, "Australians on an average own 3 digital devices and ownership of many digital, mobile and connected devices has reached critical mass. ...

Mobile CRM: Business benefits mobile marketing

April 6, 2021September 2, 2016 by Christian Krauter

Mobile CRM: Business benefits mobile marketing The use of mobile phones in Australia represents an outstanding business opportunity. Almost 80% of Australians surveyed have one, an increase of nearly 10% on last year. There are roughly 15 million smartphones in use in Australia and that doesn’t include the millions of used devices stashed in drawers, ...

Content Marketing: New Trends Marketing Strategies

April 6, 2021August 31, 2016 by Christian Krauter

The Review of Content Marketing as a New Trend in Marketing Strategies Content marketing can be defined as a management process where a firm identify, analyse and satisfy customer demand to gain profit with the use of digital content distributed through electronic channels. Information is integral to marketing. There is a close relationship between marketing ...

Social media content marketing

April 6, 2021August 16, 2016 by Christian Krauter

The importance of social media content marketing Academics and professionals all around the world have been fascinated by the effect social media content marketing has on a business’s brand. In a paper delivered to the International Conference on Marketing and Retailing last year, a group of academics from Malaysia explored how social media content marketing ...