How to implement a Marketing 2.0 Model

How to implement a Marketing 2.0 Model combines traditional marketing techniques with Web 2.0 and other social media elements. By using your website, blog, social network(s), and email marketing to create a conversation between your company, customers, and prospects, Marking 2.0 allows you to extend your marketing reach beyond that of traditional marketing methods. Combining […]

| Posted in Business Communication Systems, Database, Mobile Marketing Info, News, Social Media
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
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Social media marketing CRM to social CRM Strategy

Social media marketing CRM to social CRM Strategy Social media is a must for an organisation to remain competitive on the market. Social Media is a tool to manage relationships with customers and keep them closer. The use of social media marketing represents a strong factor in developing a CRM strategy. CRM considers the client […]

| Posted in Business Communication Systems, Cloud, CRM, Social CRM, Social Media, Trends
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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Mobile social media: New element of digital marketing

Mobile social media: The new hybrid element of digital marketing communications It is difficult to imagine our lives without mobile phones. According to a the ABS.gov.au Household Use of Information Technology Australia in 2014-15, “Australians on an average own 3 digital devices and ownership of many digital, mobile and connected devices has reached critical mass. […]

| Posted in Business Communication Systems, Mobile, Mobile Marketing Info, News, Social CRM, Social Media
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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Mobile CRM: Business benefits mobile marketing

Mobile CRM: Business benefits mobile marketing The use of mobile phones in Australia represents an outstanding business opportunity. Almost 80% of Australians surveyed have one, an increase of nearly 10% on last year. There are roughly 15 million smartphones in use in Australia and that doesn’t include the millions of used devices stashed in drawers, […]

| Posted in Big Data, Business Communication Systems, Business Intelligence, Mobile Marketing Info, News, Social CRM, Trends
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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Content Marketing: New Trends Marketing Strategies

The Review of Content Marketing as a New Trend in Marketing Strategies Content marketing can be defined as a management process where a firm identify, analyse and satisfy customer demand to gain profit with the use of digital content distributed through electronic channels. Information is integral to marketing. There is a close relationship between marketing […]

| Posted in Cloud, News, Trends
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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Social media content marketing

The importance of social media content marketing Academics and professionals all around the world have been fascinated by the effect social media content marketing has on a business’s brand. In a paper delivered to the International Conference on Marketing and Retailing last year, a group of academics from Malaysia explored how social media content marketing […]

| Posted in Business Communication Systems, Database, Social Media, Trends
Christian Krauter
Founder at Datanova
The Founder of Datanova, a visionary and digital business solution architect with 24 years experience in the rapidly expanding fields of information management systems, data governance and customer focused-strategy. As Director of Datanova, he leads a great team focused on cloud based services and solutions improving a clients business result through enabling a competitive advantage from all their information assets to drive top business imperatives – Christian Krauter, is a recognised expert on analytical applications, CMS, CRM, focused on improving client’s business results through cloud development, information management and data governance.
Christian Krauter on EmailChristian Krauter on FacebookChristian Krauter on GoogleChristian Krauter on LinkedinChristian Krauter on PinterestChristian Krauter on TwitterChristian Krauter on Wordpress
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