Big Data Archives

What is Business Intelligence

October 2, 2019 by Christian Krauter

Business intelligence (BI) is a technology-driven process for analyzing data and presenting actionable information which helps executives, managers and other corporate end-users make informed business decisions. Inside the slide show at the end of this post, we look at examples of how companies are using business intelligence systems currently and insight into the process of ...

Social media marketing CRM to social CRM Strategy

October 7, 2016 by Christian Krauter

Social media marketing CRM to social CRM Strategy Social media is a must for an organisation to remain competitive on the market. Social Media is a tool to manage relationships with customers and keep them closer. The use of social media marketing represents a strong factor in developing a CRM strategy. CRM considers the client ...

Digital innovation strategy: improving digital service innovation

September 24, 2016 by Christian Krauter

Digital innovation strategy: Framework for diagnosing and improving digital product and service innovation The perils and promises of the digital world. Digital technology has become increasingly important as companies seek to achieve their business goals. However, recent research has highlighted difficulties in evaluating the value generated by digital technology investments. In the 1990s, the first ...

Social media content marketing

August 16, 2016 by Christian Krauter

The importance of social media content marketing Academics and professionals all around the world have been fascinated by the effect social media content marketing has on a business’s brand. In a paper delivered to the International Conference on Marketing and Retailing last year, a group of academics from Malaysia explored how social media content marketing …

Health-care marketing communications

August 15, 2016 by Christian Krauter

Uncovering the Online Marketing Mix Communication for Healthcare Services Any business marketplace is a crowded environment of organisations that provide almost the same service. New organisations, which may or may not survive, enter the market on a daily basis. So, how does anyone survive in this environment? First, the organisation must have an effective online ...

Big Data Explained

January 23, 2016 by Christian Krauter

Big Data explained! Big Data is everywhere. Everyone knows it, everyone is talking about it. But what exactly is Big Data? "How big, really, is Big Data? This is actually a very intriguing question whose answer seems to lack consensus at the moment but whose ambiguity has not stopped the use of the term. A ...

Mobile Cloud Computing

December 21, 2015 by Christian Krauter

Meaning of Mobile Cloud Computing Mobile cloud computing was defined in a 5 March 2010 entry in the Open Gardens blog as "the availability of cloud computing services in a mobile ecosystem. Mobile Cloud Computing is the state-of-the-art mobile distributed computing paradigm comprises three heterogeneous domains of mobile computing, cloud computing, and wireless networks aiming ...

Data Representation, Access & Integration Explained

December 14, 2015 by Christian Krauter

Data as a general concept and refers to the fact that some existing information or knowledge is represented or coded in some form suitable for better usage or processing. In our Google Slide Show Data Representation, Access & Integration Explained at the end of this post, we explain in great detail how data is being ...

What is Cloud Computing in a Nutshell

August 18, 2015 by Christian Krauter

What is Cloud Computing A guide to what is cloud computing and the different types, we explain cloud systems and include information on deployment and cloud services available. Cloud computing establishes access to carrier-class data centre technology with better performance, higher efficiency, and lower costs. The term ‘cloud’ came from the common use of the ...

Difference between Data and Big Data explained

June 10, 2015 by Christian Krauter

2.5 quintillion bytes of data are generated every day! –A quintillion is one followed by 18 zeros Which is equivalent to 57.5 billion 32 GB iPads. According to IDC’s Digital Universe Study: The world’s “digital universe” is in the process of generating 1.8 Zettabytes of information With continuing exponential growth this projects to 40 Zettabytes in ...