Gamification CRM Case Management Australian Non-Profit Market
We examine Gamification, Customer relationship management and Case Management as a communication and customer engagement tool for non-profit organisations in Australia.
All about digital marketing activities, explain opportunities for new marketing approaches – digital transformation and achieving marketing objectives through applying digital technologies.
We examine Gamification, Customer relationship management and Case Management as a communication and customer engagement tool for non-profit organisations in Australia.
Read moreAged Care: Social Network Platforms Service Support
CRM as a marketing attitude Thanks to information technology and network development, e-business has become a new economic mode and has evolved to play an important role in people’s daily lives. This is especially evident with the rise of online shopping – more and more consumers are searching for information and ordering goods online. The …
Mobile social media: The new hybrid element of digital marketing communications It is difficult to imagine our lives without mobile phones. According to a the ABS.gov.au Household Use of Information Technology Australia in 2014-15, “Australians on an average own 3 digital devices and ownership of many digital, mobile and connected devices has reached critical mass. …
Read moreMobile social media: New element of digital marketing
SMEs Best practice social marketing strategy The internet has created many new ways businesses can reach consumers. These include online marketing tools such as blogs, podcasts and social media. Businesses can overcome geographical barriers and interact with consumers through online communities and social networks. Academics analysed the best practices related to the use of social …
The Review of Content Marketing as a New Trend in Marketing Strategies Content marketing can be defined as a management process where a firm identify, analyse and satisfy customer demand to gain profit with the use of digital content distributed through electronic channels. Information is integral to marketing. There is a close relationship between marketing …