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Search engine marketing and business performance

Search engine marketing business performance

CRM as a marketing attitude Thanks to information technology and network development, e-business has become a new economic mode and has evolved to play an important role in people’s daily lives. This is especially evident … Read more

Mobile marketing: communication for an individual user

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Mobile social media: The new hybrid element of digital marketing communications It is difficult to imagine our lives without mobile phones. According to a the ABS.gov.au Household Use of Information Technology Australia in 2014-15, “Australians … Read more

Digital innovation strategy: improving digital service innovation

digital-innovation-strategy-framework-for-digital-innovation

Digital innovation strategy: Framework for diagnosing and improving digital product and service innovation The perils and promises of the digital world. Digital technology has become increasingly important as companies seek to achieve their business goals. … Read more

Gamification marketing campaigns

gamification-marketing-campaigns

Gamification marketing campaigns: What is gamification? Experts seem to agree that gamification relates to the use of game design in non-game environments. In the past few years, gamification concepts have been successfully applied to a … Read more

Interact with consumers through online communities

SMEs Best practice social marketing strategy

SMEs Best practice social marketing strategy The internet has created many new ways businesses can reach consumers. These include online marketing tools such as blogs, podcasts and social media. Businesses can overcome geographical barriers and … Read more

The importance and benefits of m-marketing

Mobile CRM Business benefits mobile marketing

Mobile CRM: Business benefits mobile marketing The use of mobile phones in Australia represents an outstanding business opportunity. Almost 80% of Australians surveyed have one, an increase of nearly 10% on last year. There are … Read more

Content marketing increase your brand health

social media content marketing blog concept woman weights

The importance of social media content marketing Academics and professionals all around the world have been fascinated by the effect social media content marketing has on a business’s brand. In a paper delivered to the … Read more