We examine Gamification, Customer relationship management and Case Management as a communication and customer engagement tool for non-profit organisations in Australia.
Digital Marketing
Aged Care Social Network Platforms Service Support: Most developed countries currently face a demographic change towards an ageing society. In this respect, the so-called transition age between 60 and 75 is crucial for individual health … Read more
What is Social Commerce? Define Social Commerce. Social commerce is the next step in the evolution of eCommerce. Social commerce can be briefly described as commerce activities mediated by social media. In social commerce, people … Read more
How social media channels are being used The Sensis Social Media Report is a survey of Australian consumers and businesses on how social media channels are being used.Tracking the confidence and behaviour of Australia’s small … Read more
CRM as a marketing attitude Thanks to information technology and network development, e-business has become a new economic mode and has evolved to play an important role in people’s daily lives. This is especially evident … Read more
Mobile social media: The new hybrid element of digital marketing communications It is difficult to imagine our lives without mobile phones. According to a the ABS.gov.au Household Use of Information Technology Australia in 2014-15, “Australians … Read more
Gamification marketing campaigns: What is gamification? Experts seem to agree that gamification relates to the use of game design in non-game environments. In the past few years, gamification concepts have been successfully applied to a … Read more
SMEs Best practice social marketing strategy The internet has created many new ways businesses can reach consumers. These include online marketing tools such as blogs, podcasts and social media. Businesses can overcome geographical barriers and … Read more
Mobile CRM: Business benefits mobile marketing The use of mobile phones in Australia represents an outstanding business opportunity. Almost 80% of Australians surveyed have one, an increase of nearly 10% on last year. There are … Read more
The Review of Content Marketing as a New Trend in Marketing Strategies Content marketing can be defined as a management process where a firm identify, analyse and satisfy customer demand to gain profit with the … Read more