Technology
A mobile game-based learning system for improving learning achievements (m-learning) In the past decade, the mobile phone industry and development of the mobile internet have been explosive. Mobile phones have become powerful mini computers and allow to develop an effective mobile game-based learning system. Thanks to user interaction with these ubiquitous devices and their use … Read more
NDIS MyAgedCare value of digital self-service: Towards assessing the value of digital self-service options from a provider perspective Given the ongoing digitisation of service, understanding the value co-creation process in the self-service context is getting more and more relevant for NDIS and My Aged Care providers alike. Prior research on service co-production has primarily focused … Read more
Aged Care Social Network Platforms Service Support: Most developed countries currently face a demographic change towards an ageing society. In this respect, the so-called transition age between 60 and 75 is crucial for individual health and wellbeing, since it usually is connected with the transition from work life to retirement. Keywords: Online Social Networks; Service … Read more
Small number of RAC homes that used paper records failed accreditation standard on information systems. Six risk indicators for an RAC home to fail the information systems outcome were identified. Reports from the Aged Care Standards and Accreditation Agency produced between April 2011 and December 2013. Items identified included types of information systems, compliance with … Read more
Implementing a Marketing 2.0 Model combines traditional marketing techniques with Web 2.0 and other social media elements. By using your website, blog, social network(s), and email marketing to create a conversation between your company, customers, and prospects, Marking 2.0 allows you to extend your marketing reach beyond that of traditional marketing methods. Combining the traditional … Read more
Social media is a must for an organisation to remain competitive in the market. Social Media is a tool to manage relationships with customers and keep them closer. The use of social media marketing represents a strong factor in developing a CRM strategy. CRM considers the client the centre of a business and orientates the … Read more
Mobile social media: The new hybrid element of digital marketing communications It is difficult to imagine our lives without mobile phones. According to a the ABS.gov.au Household Use of Information Technology Australia in 2014-15, “Australians on an average own 3 digital devices and ownership of many digital, mobile and connected devices has reached critical mass. … Read more
Digital innovation strategy: Framework for diagnosing and improving digital product and service innovation The perils and promises of the digital world. Digital technology has become increasingly important as companies seek to achieve their business goals. However, recent research has highlighted difficulties in evaluating the value generated by digital technology investments. In the 1990s, the first … Read more
Mobile CRM: Business benefits mobile marketing The use of mobile phones in Australia represents an outstanding business opportunity. Almost 80% of Australians surveyed have one, an increase of nearly 10% on last year. There are roughly 15 million smartphones in use in Australia and that doesn’t include the millions of used devices stashed in drawers, … Read more