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Social media marketing CRM to social CRM Strategy

Social media marketing CRM to social CRM Strategy

social-media-marketing-crm-to-social-crm-strategy-conceptual

Social media is a must for an organisation to remain competitive in the market. Social Media is a tool to manage relationships with customers and keep them closer. The use of social media marketing represents a strong factor in developing a CRM strategy. CRM considers the client the centre of a business and orientates the … Read more

Search engine marketing and business performance

Search engine marketing business performance

CRM as a marketing attitude Thanks to information technology and network development, e-business has become a new economic mode and has evolved to play an important role in people’s daily lives. This is especially evident with the rise of online shopping – more and more consumers are searching for information and ordering goods online. The … Read more

Digital innovation strategy: improving digital service innovation

digital-innovation-strategy-framework-for-digital-innovation

Digital innovation strategy: Framework for diagnosing and improving digital product and service innovation The perils and promises of the digital world. Digital technology has become increasingly important as companies seek to achieve their business goals. However, recent research has highlighted difficulties in evaluating the value generated by digital technology investments. In the 1990s, the first … Read more

Gamification marketing campaigns

gamification-marketing-campaigns

Gamification marketing campaigns: What is gamification? Experts seem to agree that gamification relates to the use of game design in non-game environments. In the past few years, gamification concepts have been successfully applied to a variety of fields such as consumer products, education, idea competitions, citizen science and marketing. Goals of these applications include increasing … Read more

Embracing adoption of Cloud computing

Cloud Computing IT Workforce Slow Adoption conceptual blog hero shoot

The Slow Adoption of Cloud Computing and IT Workforce Cloud computing created many new opportunities for organisations across the world. Presently, Cloud services are available at affordable prices and accessible for all scales of businesses. The economic benefits of this wider acceptance of adopting Cloud computing are enormous, and many companies have embraced Cloud computing … Read more

New Trend in Marketing Strategies

Content Marketing New Trends Marketing Strategies Featured Image Hero Blog Post

The Review of Content Marketing as a New Trend in Marketing Strategies Content marketing can be defined as a management process where a firm identify, analyse and satisfy customer demand to gain profit with the use of digital content distributed through electronic channels. Information is integral to marketing. There is a close relationship between marketing … Read more

Effective CRM systems: A marketing attitude

CRM-marketing-process

CRM as a marketing attitude Effective CRM systems, or customer relationship management, relates to the aspects of exchange that a business has with its customers. But CRM isn’t just a piece of software – it covers all aspects of an organisation which has a relationship with the customer. CRM examines how a business works with … Read more

Mobile Workforce Solution Cloud Based

Mobile Workforce Solution

Mobile workforce solution Looking for a mobile workforce solution? Learn about FlowLogic: a sophisticated cloud solution that will help the mobile worker improve outcomes, operate efficiently and meet the expectations of today’s clients. FlowLogic is 100 per cent mobile ready. This allows you to work from anywhere – on a desktop, laptop, tablet or mobile device. FlowLogic … Read more

Digital Marketing: Effective marketing is the key

Digital Marketing

Digital Marketing: new communication dynamics Digital Marketing is everywhere. Effective marketing is the key to making your product or business stand out from the crowd. Traditional marketing wisdom tells us that all marketing communications need to do these things: Differentiate your products from your competitors’ Remind people of their need for the product Reassure them … Read more