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Mobile social media: The new hybrid element of digital marketing communications It is difficult to imagine our lives without mobile phones. According to a the ABS.gov.au Household Use of Information Technology Australia in 2014-15, “Australians … Read more
Digital innovation strategy: Framework for diagnosing and improving digital product and service innovation The perils and promises of the digital world. Digital technology has become increasingly important as companies seek to achieve their business goals. … Read more
Gamification marketing campaigns: What is gamification? Experts seem to agree that gamification relates to the use of game design in non-game environments. In the past few years, gamification concepts have been successfully applied to a … Read more
SMEs Best practice social marketing strategy The internet has created many new ways businesses can reach consumers. These include online marketing tools such as blogs, podcasts and social media. Businesses can overcome geographical barriers and … Read more
The Slow Adoption of Cloud Computing and IT Workforce Cloud computing created many new opportunities for organisations across the world. Presently, Cloud services are available at affordable prices and accessible for all scales of businesses. … Read more
Mobile CRM: Business benefits mobile marketing The use of mobile phones in Australia represents an outstanding business opportunity. Almost 80% of Australians surveyed have one, an increase of nearly 10% on last year. There are … Read more
The Review of Content Marketing as a New Trend in Marketing Strategies Content marketing can be defined as a management process where a firm identify, analyse and satisfy customer demand to gain profit with the … Read more
Uncovering the Online Marketing Mix Communication for Healthcare Services Any business marketplace is a crowded environment of organisations that provide almost the same service. New organisations, which may or may not survive, enter the market … Read more
NDIS Service Providers: Directory Launch A FREE solution for participants, family, guardians or nominees. Easily find support and contact providers from the palm of your hand. Helping NDIS Service Providers to connect with participants, family, … Read more
CRM as a marketing attitude Effective CRM systems, or customer relationship management, relates to the aspects of exchange that a business has with its customers. But CRM isn’t just a piece of software – it … Read more