Mobile social media: New element of digital marketing

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Mobile social media: The new hybrid element of digital marketing communications It is difficult to imagine our lives without mobile phones. According to a the ABS.gov.au Household Use of Information Technology Australia in 2014-15, “Australians on an average own 3 digital devices and ownership of many digital, mobile and connected devices has reached critical mass. …

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Digital innovation strategy: improving digital service innovation

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Digital innovation strategy: Framework for diagnosing and improving digital product and service innovation The perils and promises of the digital world. Digital technology has become increasingly important as companies seek to achieve their business goals. However, recent research has highlighted difficulties in evaluating the value generated by digital technology investments. In the 1990s, the first ...

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Gamification marketing campaigns

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Gamification marketing campaigns: What is gamification? Experts seem to agree that gamification relates to the use of game design in non-game environments. In the past few years, gamification concepts have been successfully applied to a variety of fields such as consumer products, education, idea competitions, citizen science and marketing. Goals of these applications include increasing ...

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SMEs Best practice social marketing strategy

SMEs Best practice social marketing strategy

SMEs Best practice social marketing strategy The internet has created many new ways businesses can reach consumers. These include online marketing tools such as blogs, podcasts and social media. Businesses can overcome geographical barriers and interact with consumers through online communities and social networks. Academics analysed the best practices related to the use of social …

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Social media content marketing

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The importance of social media content marketing Academics and professionals all around the world have been fascinated by the effect social media content marketing has on a business’s brand. In a paper delivered to the International Conference on Marketing and Retailing last year, a group of academics from Malaysia explored how social media content marketing …

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Effective CRM systems: A marketing attitude

CRM-marketing-process

CRM as a marketing attitude Effective CRM systems, or customer relationship management, relates to the aspects of exchange that a business has with its customers. But CRM isn’t just a piece of software – it covers all aspects of an organisation which has a relationship with the customer. CRM examines how a business works with …

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Self-service portal

Self-service portal
Cloud self-service portal takes service to a new level Feedback from customers has shown there is a desire for chat functionality with e-commerce platforms. As a result we have introduced a new multi-channel customer feedback management offering. And we think this breadth and depth will really impress. We’re also kicking off some new work on ...

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Organisational factors: CRM software solutions for business

Organisational factors CRM software solutions for business
CRM software solutions for business In the past, the prevailing wisdom was that business success simply meant gaining and keeping customers. But the world has changed, with structural innovations, increasingly demanding and differentiated consumers and previously unforeseen competition creating a new paradigm of long-term relationship retention. Businesses are looking to CRM software solutions to cope ...

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Digital Marketing: new communication dynamics

Digital Marketing
Digital Marketing: new communication dynamics Digital Marketing is everywhere. Effective marketing is the key to making your product or business stand out from the crowd. Traditional marketing wisdom tells us that all marketing communications need to do these things: Differentiate your products from your competitors’ Remind people of their need for the product Reassure them ...

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