Mobile social media: New element of digital marketing

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Mobile social media: The new hybrid element of digital marketing communications It is difficult to imagine our lives without mobile phones. According to a the ABS.gov.au Household Use of Information Technology Australia in 2014-15, "Australians on an average own 3 digital devices and ownership of many digital, mobile and connected devices has reached critical mass. ...

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Digital innovation strategy: improving digital service innovation

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Digital innovation strategy: Framework for diagnosing and improving digital product and service innovation The perils and promises of the digital world. Digital technology has become increasingly important as companies seek to achieve their business goals. However, recent research has highlighted difficulties in evaluating the value generated by digital technology investments. In the 1990s, the first ...

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Gamification marketing campaigns

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Gamification marketing campaigns: What is gamification? Experts seem to agree that gamification relates to the use of game design in non-game environments. In the past few years, gamification concepts have been successfully applied to a variety of fields such as consumer products, education, idea competitions, citizen science and marketing. Goals of these applications include increasing ...

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SMEs Best practice social marketing strategy

SMEs Best practice social marketing strategy
SMEs Best practice social marketing strategy The internet has created many new ways businesses can reach consumers. These include online marketing tools such as blogs, podcasts and social media. Businesses can overcome geographical barriers and interact with consumers through online communities and social networks. Academics analysed the best practices related to the use of social ...

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Mobile CRM: Business benefits mobile marketing

Mobile CRM Business benefits mobile marketing
Mobile CRM: Business benefits mobile marketing The use of mobile phones in Australia represents an outstanding business opportunity. Almost 80% of Australians surveyed have one, an increase of nearly 10% on last year. There are roughly 15 million smartphones in use in Australia and that doesn’t include the millions of used devices stashed in drawers, ...

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Social media content marketing

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The importance of social media content marketing Academics and professionals all around the world have been fascinated by the effect social media content marketing has on a business’s brand. In a paper delivered to the International Conference on Marketing and Retailing last year, a group of academics from Malaysia explored how social media content marketing ...

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Gamification Social CRM Defined

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Gamification Social CRM defined focus for Australian Community Service Providers or anyone interested in Gamification. Gamification is a business strategy which applies game design techniques and uses techniques in a non-gaming context to engage employees and clients. Gamification the latest trend by several experts allows you to analyse, change behaviours and develop skills to drive ...

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Social Media CRM

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What is Social CRM? Benefits, impact and processes. Social CRM, a social way of thinking about customer relationship management and engagement that focuses on using social media to enhance customer experience. Social CRM is still in its early days but customers are fundamentally changing the dynamics of the marketplace. The holy grail of social media ...

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Cloud Based Custom Mobile Development

custom mobile development
How can we employ custom mobile development to improve client experience, productivity and business results? Australia’s companies are under pressure to work faster, smarter and more efficient. Accessing core data securely from mobile devices is key to reach those goals. Mobile solutions that enable business units and employees to perform and compete more effectively are ...

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