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Mobile social media: The new hybrid element of digital marketing communications It is difficult to imagine our lives without mobile phones. According to a the ABS.gov.au Household Use of Information Technology Australia in 2014-15, “Australians … Read more
Digital innovation strategy: Framework for diagnosing and improving digital product and service innovation The perils and promises of the digital world. Digital technology has become increasingly important as companies seek to achieve their business goals. … Read more
The Slow Adoption of Cloud Computing and IT Workforce Cloud computing created many new opportunities for organisations across the world. Presently, Cloud services are available at affordable prices and accessible for all scales of businesses. … Read more
Mobile CRM: Business benefits mobile marketing The use of mobile phones in Australia represents an outstanding business opportunity. Almost 80% of Australians surveyed have one, an increase of nearly 10% on last year. There are … Read more
CRM as a marketing attitude Effective CRM systems, or customer relationship management, relates to the aspects of exchange that a business has with its customers. But CRM isn’t just a piece of software – it … Read more
Cloud self-service portal takes service to a new level Feedback from customers has shown there is a desire for chat functionality with e-commerce platforms. As a result we have introduced a new multi-channel customer feedback … Read more
CRM software solutions for business In the past, the prevailing wisdom was that business success simply meant gaining and keeping customers. But the world has changed, with structural innovations, increasingly demanding and differentiated consumers and … Read more
Digital Marketing: new communication dynamics Digital Marketing is everywhere. Effective marketing is the key to making your product or business stand out from the crowd. Traditional marketing wisdom tells us that all marketing communications need … Read more
What is Social CRM? Benefits, impact and processes. Social CRM, a social way of thinking about customer relationship management and engagement that focuses on using social media to enhance customer experience. Social CRM is still … Read more
How can we employ custom mobile development to improve client experience, productivity and business results? Australia’s companies are under pressure to work faster, smarter and more efficient. Accessing core data securely from mobile devices is … Read more