We examine Gamification, Customer relationship management and Case Management as a communication and customer engagement tool for non-profit organisations in Australia.
social crm
Intensive consumer participation on social media has raised new challenges in terms of reputation management and CRM. We tackle the issue of online reputation management in the era of social media. It explores the practices … Read more
CRM 2.0 within E-Health Systems: Towards Achieving Health Literacy & Customer Satisfaction. The term e-health is an emerging field at the intersection of healthcare, Information Communication Technology, and business process, referring to health services and … Read more
What is Social Commerce? Define Social Commerce. Social commerce is the next step in the evolution of eCommerce. Social commerce can be briefly described as commerce activities mediated by social media. In social commerce, people … Read more
How to implement Aged Care NDIS Case Database Management & CRM 2.0 as a strategy for managing interactions and communication with patients/participants/clients which involves using Information and Communication Technology to organise, automate, and coordinate business … Read more
Implementing a Marketing 2.0 Model combines traditional marketing techniques with Web 2.0 and other social media elements. By using your website, blog, social network(s), and email marketing to create a conversation between your company, customers, … Read more
Social media is a must for an organisation to remain competitive in the market. Social Media is a tool to manage relationships with customers and keep them closer. The use of social media marketing represents … Read more
CRM as a marketing attitude Thanks to information technology and network development, e-business has become a new economic mode and has evolved to play an important role in people’s daily lives. This is especially evident … Read more
Gamification marketing campaigns: What is gamification? Experts seem to agree that gamification relates to the use of game design in non-game environments. In the past few years, gamification concepts have been successfully applied to a … Read more
Mobile CRM: Business benefits mobile marketing The use of mobile phones in Australia represents an outstanding business opportunity. Almost 80% of Australians surveyed have one, an increase of nearly 10% on last year. There are … Read more